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Sales & Marketing Consulting
Key Account Planning Case

Our customer obtained valuable insights and recommendations on ways to increase clients’ satisfaction and retention rates through optimising their key account management process.

Sales & Marketing Consulting
Key Account Planning Case

Our customer obtained valuable insights and recommendations on ways to increase clients’ satisfaction and retention rates through optimising their key account management process.

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Key Account Planning Case
Sales & Marketing Consulting
Maximise customer satisfaction and retention
Who is our Customer

A software developer willing to boost customer satisfaction assigned Kyiv Consulting to fine-tune their key account planning tools and strategy with a view to bring more value into customer relationships.

What is the Challenge

As our customer’s clientele was primarily composed of big corporate clients, it was necessary to develop a customised key account planning and management strategy to both retain the existing clients and attract new ones. The ultimate goal of the optimised strategy was to build sustainable customer relationships and scale the existing customer base.

What is the Solution

Kyiv Consulting team took the challenge and provided the customer with the following results:

  • A comprehensive overview of the customer’s key accounts, highlighting their efficiency ratio and growth potential

  • Deep-dive analysis of the customer’s key account management process with recommendations on ways to improve them

  • A portrait of the “ideal” customer

  • A well-rounded strategy for planning and managing key accounts with a clear and actionable implementation and troubleshooting guide

Key Account Planning
Our Customer’s Results:
26%

Increase in Customer Retention Rate.

15%

Increase in the Number of New Customers.

3%

Growth in Market Share.

Duration:

5 weeks

Team Composition:

7 consultants

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