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Sales & Marketing Consulting
Industry Analysis Cases

Our customer obtained valuable insights & analytics on the target industry: major trends, tendencies and driving forces, as well as the implications for running the business in African countries.

Sales & Marketing Consulting
Industry Analysis Cases

Our customer obtained valuable insights & analytics on the target industry: major trends, tendencies and driving forces, as well as the implications for running the business in African countries.

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Industry Analysis Cases
Sales & Marketing Consulting
Knowledge is King
Who is our Customer

Our customer is one of the leading pharmaceutical companies with a global footprint, that decided to expand its presence to the African Continent. Kyiv Consulting was engaged to conduct an industry overview to support their entry into the African market.

What is the Challenge

As the customer wanted to enter a new geographical region, the whole network of over 182 stores, distributed across 3 different countries, had to be connected and aligned. With a view to exercise a seamless integration into the new market, Kyiv Consulting was assigned to prepare a comprehensive overview of the local market, its key players, and prevalent business practices.

What is the Solution

Kyiv Consulting team took the challenge and provided the customer with the following results:

  • A comprehensive overview of the customer’s key accounts, highlighting their efficiency ratio and growth potential

  • Deep-dive analysis of the customer’s key account management process with recommendations on ways to improve them

  • A portrait of the “ideal” customer

  • A well-rounded strategy for planning and managing key accounts with a clear and actionable implementation and troubleshooting guide

Industry Analysis
Our Customer’s Results:
37%

of Local Market Accessed through Establishing a Key Partnership.

29%

Increase in Profits through Expense Cutting.

11%

Annual Growth in Sales to Target Demographics.

Duration:

20 days

Team Composition:

3 consultants

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