Search
ua
Close
Request For Proposal
Visual Communication Consulting
Brand Book Cases

The customer obtained valuable recommendations and clear guidance on ways to develop stunning visual identity of a sub brand and leave a lasting impression with its target audience after every visual interaction.

Visual Communication Consulting
Brand Book Cases

The customer obtained valuable recommendations and clear guidance on ways to develop stunning visual identity of a sub brand and leave a lasting impression with its target audience after every visual interaction.

Home
Insights
Cases
Visual Communication Consulting
Brand Book Cases
Visual Communication Consulting
Leaving a lasting impressione
Who is our Customer

FMCG company from Australia was launching a luxury sub-brand with a distinct “personality” and unique identity. Kyiv Consulting was engaged to develop the brand’s visual component.

What is the Challenge

As the sub brand was addressing a different vs parent brand’s market niche and therefore target audience, approach applied to the parent brand could not be adopted. To grab attention of the customers, a new, but strong and consistent, brand identity had to be developed. And successful brand positioning is subject to well-thought-out and appealing visual component.

What is the Solution

Kyiv Consulting team took the challenge and provided the customer with the following:

  • An analysis of visual identity of the competitors’ brands

  • A review of an “ideal” customer portrait

  • Clear guidance on visual interaction with target audience

  • Actionable manual for the customer’s graphic design department for brandbook development

Brand Book
Our Customer’s Results:
56%

Increase in Brand’s Visibility.

36%

Growth in Brand Recognition.

11%

Increase in the number of new customers.

Duration:

3 weeks

Team Composition:

3 consultants

Testimonials
Testimonials
Contact us
Leave Us A Message
Your form has been submitted!
Full Name*
Please fill in the field.
Phone*
Please fill in the field.
Email*
Please fill in the field.
Subject*
Please fill in the field.
Message*
Please fill in the field.
Please fill in the field.
Please fill in the field.
Submit